Fast Fact
The river's salmon fishery alone generates over $100 million annually
The river's salmon fishery alone generates over $100 million annually

Program Areas: Public Education & Outreach

SRWP will identify audiences with interest in improving watershed health and watershed management practices, and will provide them with ongoing information, educational opportunities, and promotional events and activities in order to encourage active and balanced support of watershed interests for all stakeholders.

Program/Description SRWP Leads
Partners
Funding Source
Funding Amount
Timeline Status
1. Support the Public Outreach and Education Subcommittee (POES)
POES is the stakeholder committee that provides input and direction to SRWP public education and outreach activities. The SRWP supports POES by funding meeting coordination, facilitation, and note taking. The SRWP website also provides information on POES meetings and work products. SRWP Lead:
Mary Lee Knecht

Partner:
Central Valley Regional Board Water Quality Control Board (Regional Board)
Funding Source:
Prop 50 CALFED Watershed Program

Funding Amount:

$27,000
May 2005 – May 2007 The contract is underway. Mary Lee Knecht (SRWP Education Coordinator) coordinates and facilitates POES meetings.
2. News 10 Watershed Protection Campaign
Since 2000, the SRWP has had a partnership with News10, the Sacramento ABC affiliate. Through this partnership, the SRWP provides base funding to its PR consultant, MMC communications, to solicit sponsors for SRWP TV promotional ads. All ads must promote a basic message of protecting the Sacramento River watershed and, keeping within that theme, sponsors promote their own programs and services. Generic SRWP watershed protection spots are also produced every year without News10 branding. These are distributed to TV stations outside of the News10 viewing area to be run as PSAs. SRWP Lead:
MMC Communications

Partner:
News10 Sponsors: Sac. Regional Co. Sanitation District; City of Folsom; Sac. Co. Water Resources Department; Sac Stormwater Quality Partnership; Montgomery Watson Harza; Diepenbrock Harrison; Sac Co. Dept. of Solid Waste; Sac Area Flood Control Agency, Metropolitan Water District of So. Cal., Cal. Waste Management Board
Funding Source:
EPA/SRCSD Phase VIII & Prop 50 CALFED Watershed Program

Funding Amount:

$25,000/year
Funded through Dec. 2007 Project underway.
3. Northern Watershed TV Campaign
The SRWP is working with its PR firm, MMC Communications, and Engelbrecht Advertising in Chico on a watershed promotional campaign for the Northern Sacramento River Watershed area. The SRWP has funding in its Prop 50 grant to initiate the campaign. The commercials promoting watershed management will air on Redding and Chico tv stations. SRWP Lead:
MMC Communications, Kathy Russick, Mary Lee Knecht

Partner:
California Department of Water Resources (DWR), the City of Redding
Funding Source:
EPA/SRCSD Phase X

Funding Amount:

Est. cost = $15,000 - $20,000/year
2006-07 The first commercial funded with the SRWP Prop 50 grant was produced in Summer 2006 and will air Fall 2006. Commercials sponsored by DWR and the City of Redding are being developed Fall 2006 and will likely air Winter 2006-07.
4. Develop Sacramento Watershed Information Model (SWIM) [More info]
The SRWP is taking the existing Western Shasta RCD WIM and expand it to the entire Sac River Watershed. WIM is a GIS map-based website interface where web users can use maps to access watershed data, reports, and other information. In parallel the Sacramento River Watershed Portal (on-line library) will be built. SRWP Lead:
Kathy Russick, Peter Tittman, Iris Software, Western Shasta RCD

Partner:
Local watershed organizations
  Jan. 2006 – Dec. 2008 Currently in Phase I of SWIM. Expect to launch beta version of SWIM on SRWP website in Nov. 2006. Expect to finish Phase I about Jan. 2007 which is when Phase II expected to start.
Phase 1 (funded and in process): Build SWIM for the entire Sac. River Watershed.   Funding Source:
Phase 1: EPA/SRCSD funds for seed money

Funding Amount:
$60K
   
Phase 2: Expand SWIM and populate it with electronic data, reports and other resources for the areas within the Sacramento River watershed not currently covered. Provide mini grants to watershed organizations to collect the resources and data.   Funding Source:
Phase 2: CALFED Prop 50 Grant, administered by DWR

Funding Amount:

$400K
   
5. River of Words Competition
Since 2001 the SRWP has dedicated funds to support a regional River of Words (ROW) competition. ROW is an international K-12 art and poetry competition that is focused on rivers and waterways. The SRWP has coordinated with ROW to provide teacher trainings and a second round of judging for entries submitted by students in the Sacramento River watershed. Winners are selected in four grade categories that will reward excellence in art and poetry celebrating the rivers, streams, watersheds, and the inhabitants.

SRWP Lead:Mary Lee Knecht

Partner:
International River of Words, CREEC

Funding Source:
EPA/SRCSD Phase X & Prop 50 CALFED Watershed Program

Funding Amount:

Est. cost for coordination = $6,500/year
Funded through Dec. 2007 There was not a 2006 ROW competition because the state ROW office only provided the SRWP with entries from a tiny fraction of the watershed and disposed of the rest before the SRWP discovered the mistake. Mary Lee Knecht is working with ROW staff to ensure that for the 2007 competition, the SRWP receives all entries from the Sacramento River Watershed area.
6. GLOBE Curriculum
GLOBE is a worldwide hands-on, primary and secondary school-based education and science program. GLOBE provides the opportunity to learn by conducting field monitoring of the atmosphere, hydrology, soils, and land cover, report their data through the Internet, create maps and graphs to analyze data sets, and collaborate with scientists and other GLOBE students around the world. By promoting GLOBE throughout the watershed, the SRWP helps students better understand how climate, soils, hydrology, and land cover affect the health of the Sacramento River Watershed. SRWP Lead:Mary Lee Knecht

Partner:
GLOBE Program, CREEC

Funding Source:
EPA/SRCSD Phase X and Prop 50 CALFED Watershed Program

Funding Amount:
Est. cost for coordination = $6,500/year; Cost for training = $2,500
Funded through Mar. 2007 Work is completed.
7. Educational workshops
The SRWP has coordinated many educational workshops since 1996. Workshop topics have included vernal pools, groundwater, drinking water, toxicity and “What is a Healthy Watershed?” In Sep. 2005, the SRWP partnered with the Regional and State Boards in hosting a workshop on the State’s SWAMP program. The SRWP continuously looks for opportunities to offer local watershed organizations training they need but are not receiving elsewhere. SRWP Lead:
Kathy Russick, Mary Lee Knecht

Partner:
Varies depending upon workshop
Funding Source:
EPA/SRCSD and Prop 50 funding for in-kind services

Funding Amount:
Est. cost for coordinating one workshop $5,000 - $15,000
Funding available through 2007 Work completed.
8. Bi-Annual State of the Sacramento River Watershed Conference
In Oct. 2005 the SRWP partnered with the Sacramento River Preservation Trust in putting on the State of the Sacramento River Watershed Conference. These organizations hope to host this conference on a bi-annual basis with the next conference scheduled for October 2007. SRWP Lead:
Public Outreach & Education Subcommittee, Kathy Russick, Mary Lee Knecht

Partner:
Sacramento River Preservation Trust, Sacramento River Conservation Area Forum
Funding Source:
EPA/SRCSD Phase X

Funding Amount:
$10,000 - $15,000 per conference
Aim to have bi-annual conference, funding available through 2007 SRWP is working with the Sacramento River Preservation Trust and Sacramento River Conservation Area Forum to put on a 2007 State of the Sacramento River Watershed Conference scheduled for Oct. 18 in Chico. 
9. SRWP Website & E-Newsletter
The SRWP has been developing its website into a virtual watershed resource center where people can go to obtain information on local watersheds. Links provided through the SRWP website help connect people to their local watersheds and has limited links to reports and other resources. The SRWP started e-mailing out a bi-weekly electronic newsletter in the spring 2004. With the incorporation of SWIM and the Sacramento River Watershed portal in late 2006, the SRWP website will become and even more useful reference and networking resource. SRWP Lead:
Iris Software, Kathy Russick
Funding Source:
EPA/SRCSD Phase IX and Prop 50 CALFED Watershed Program

Funding Amount:
Approx. $35,000 per year for webmaster, this is one of several tasks
On-going The SRWP webmaster, Chuck, continuously updates the SRWP website with new information.  The website is being redesigned and the redesigned website will be launched in conjunction with the launch of SWIM Phase I in May 2007.
10. Rural Residential Development Initiative
The SRWP is investigating a role for itself in educating Sacramento River Watershed stakeholders and decision makers about the rate at which agricultural and grazing land is being converted to low density urban land uses (1 – 20 acre parcels) and the impacts of that conversion. SRWP Lead:
Kathy Russick, Otis Wollan

Partner:
Currently being researched

Funding Source:
EPA/SRCSD Phase X, Prop 50 and Panta Rhea Foundation Grant

Funding Amount:

Approx. $50,000 combined
Spring 2006 - Spring 2007 The SRWP is currently investigating this potential new program area.
11. Don’t Plant a Pest Brochure
The California Invasive plant Council is producing a brochure for the Central Valley called Don't Plant a Pest. Cal-IPC has produced similar brochures for other regions in California. The SRWP is providing funding to cover the cost of printing 10,000 Central Valley brochures. SRWP Lead:Kathy Russick

Partner:
California Invasive Plant Council (Cal-IPC)
Funding Source:
EPA/SRCSD Phase X

Funding Amount:
$4,850 for brochure printing
Brochure will be completed Fall 2006 Work is completed.
12. Develop New Sections of SRWP Website on Invasive Plants and Other Ag-Related Issues
The SRWP has dedicated portions of its website to several topics such as monitoring, public education, mercury. For these established topics the SRWP has developed quite a bit of content. As the SRWP begins doing work in the area of invasive plants and any other ag-related topics, it needs to develop content on those topics and track down web links it should include on its website related to that topic. SRWP Lead:Kathy Russick

Partner:
California Invasive Plant Council (Cal-IPC)
Funding Source:
EPA/SRCSD Phase X

Funding Amount:
$8,250
Mar. 2007 - June 2007 This project is underway.
13. Interactive On-Line Creek Restoration Permit Assistance Guide
The SRWP will develop an interactive on-line permit assistance guide that will be publicly accessible on its website. This guide will be an educational tool that would inform project proponents of the permits that may be required for their project. The on-line guide will include hyperlinks to the websites of the permitting agencies where project proponents can obtain more detailed information and agency contacts. SRWP Lead:Kathy Russick

Partner:
EDAW
Funding Source:
EPA Phase X

Funding Amount:

$15,000
Fall 2006 – Spring 2007 The agreement between the SRCSD and EDAW for this work is being developed.
14. Pyrethroid Fact Sheets
SRWP is interested in funding the development of information bulletins for “industry” on our current state of knowledge in the area of pyrethroids in the urban setting. These bulletins would be very clear that pyrethroids in urban runoff is an evolving issue. One 2-page bulletin would be aimed at urban stormwater program managers and regulators. The other 2-page bulletin would be aimed at pesticide control operators. SRWP Lead:
Kathy Russick

Partner:
Bio-Integral Resource Center
Funding Source:
EPA/SRCSD Phase X

Funding Amount:
$5,000
Bulletins will be developed Fall 2006 and available early 2007. The contract is being developed.
15. Needs Assessment with Local Health Depts. and Stakeholder Groups on Fish Contamination Issues
DHS conducted a series of needs assessment with county agencies and community-based groups in five counties (Sacramento, San Joaquin, Lake, Placer, and Yolo). The overall goal was to identify fish-consuming populations and assess community needs for conducting future outreach and education. SRWP Lead:
Alyce Ujihara (DHS)

Partner:
California Department of Health Services (DHS)
Funding Source:
EPA/SRCSD Phase VI

Funding Amount:

$30,000
Completed June 2003 Work is completed.
16. Background Information for a Central Valley Fish Consumption Study
In order to support the development of a fish consumption study for the Bay-Delta watershed, a relational database was assembled of creel survey and fish tissue mercury concentrations. The creel data came from CDFG and fish tissue mercury concentrations from various sources. A geographic information system was also created containing the creel survey and fish tissue mercury data, which facilitated selection of sites and communities for fish consumption study and exposed gaps in knowledge and data for fish tissue mercury concentrations. SRWP Lead:
Fraser Shilling

Partner:
UC Davis, California Department of Fish & Game
Funding Source:
EPA/SRCSD Phase VI

Funding Amount:

$27,234
Completed July 2003

Work is completed.

The final project report is available on the DTMC webpage.

17. Outreach, Education, and Training Activities Related to Mercury Contamination of Fish in the Sacramento-San Joaquin Delta
Initiate several activities that will raise public awareness about mercury contamination of fish caught in the watershed and ways to reduce exposure to mercury. Also, promote coordination among DTMC participants on public outreach and education, and professional capacity building. Specific activities include: catalog existing mercury public outreach materials, create a mercury outreach and training committee of the DTMC, and develop outreach and training materials. SRWP Lead:
Sun Lee (DHS)

Partner:
California Department of Health Services
Funding Source:
EPA/SRCSD Phase VII

Funding Amount:

$25,000
Completed Dec. 2003 Work is completed.
18. Supplemental Community Outreach Project
Provide supplemental funding to DHS so they can continue supporting 2 advisory groups that provide input on mercury outreach and education activities targeting women who are pregnant, breast feeding, and of childbearing age. Support the development of these outreach materials and translation into various languages. SRWP Lead:
Sun Lee (DHS)

Partner:
California Department of Health Services
Funding Source:
EPA/SRCSD Phase VII

Funding Amount:

$36,614
Completed July 2005 Work is completed
19. Fish Consumption Survey and Educational Activities in the Lower Sacramento River Watershed
Fund DHS to conduct a fish consumption survey and educational activities with high-risk populations in the lower Sacramento River watershed. DHS is subcontracting with a health clinic in Sacramento to educate pregnant women. The clinic serves a predominantly low-income Southeast Asian population. SRWP Lead:
Alyce Ujihara (DHS)

Partner:
California Department of Health Services, one Sacramento health clinic
Funding Source:
EPA/SRCSD Phase X

Funding Amount:

$95,000
July 2005-Dec. 2006 Work is underway.